Weekly Newsletter

This upcoming fourth quarter will be known as the incubator period of the 6-second, short form video ad unit.  Next year, however, is when industry experts say this format will likely take off. This unique format has built up buzz ever since Google introduced its best examples of its 6-second ads at Sundance in January.  Then, in June, Fox announced it was ready to launch the short form video ads on digital.  On top of that, Facebook has also revealed that they're in the works of developing 6-second ads in its second-quarter earnings call.   “Six seconds is actually a pretty decent-sized canvas to play with.” -Mark Douglas, Founder and CEO of Steelhouse Brands like Michelin have also hopped on this bandwagon.  Michelin has come out with their own 6-second ads for YouTube, that they believe will expand their reach among younger generations of drivers.  Below is the link to one of Michelin's short form video ads that will appear on YouTube.   Short Form Ad- Michelin'

The OTT landscape is now a prevailing force in today's video viewing environment.  A new report from FreeWheel gives us a closer look into the viewing habits of OTT viewers nationwide. Lets quickly compare OTT to linear television.  First of all, the OTT viewing audience is significantly younger than the linear TV audience by about 23 years.  On top of that, OTT streaming households tend to be more affluent than traditional TV households by about $10,000 more per year. OTT services provide marketers and advertisers with a highly targetable and engaged audience, compared to other viewing formats. Consumers are granted a customizable viewing experience when they chose to stream content. “New sources of premium inventory coupled with the ability to align delivery with changing consumption habits allows us to better connect with the consumer and ultimately drive more brand value for our client,” said Jon Anselmo, president at Omnicom Media Group. OTT viewers, on average, compl