Weekly Newsletter

In recent years, its always been an expectation that brands have their own mobile application.  This way consumers can connect and be sure to stay up to speed with their favorite brands any time and anywhere.  Now all of this is beginning to change. These days, consumers and smartphone users have fewer apps than ever before. The few apps that they do have are typically utility or entertainment-based, such as games, video streaming apps, and social networking apps.  Even though consumer's downloading habits have been on a bit of a decline, the use of smart phones and messaging apps, however, have continued to rise.  With that said, it's imperative for brands and advertisers alike to grasp more mobile leverage aside from their owned app. Approximately 80% of smartphone users have mobile messaging apps such as Facebook Messenger, GroupMe, WhatsApp and Kik, just to name a few.  So why not integrate brand messages, ads and some subtle influence where mobil...

In case you've been out of the loop, Fox Networks Group announced at the Cannes Lions Festival that it will follow suit of YouTube's non-skippable 6 second ads across all digital and video on demand platforms.  Not only that, but Fox plans to bring this new format to linear TV in the following months.  The company explains that the 6 second ad format will offer both brand lift and the ideal user experience. Fox Networks Group will bill the ads by viewable impression using Moat's video quality score.   “One of our biggest priorities at Fox Networks Group is figuring out the best way for a brand to reach a consumer that captures the right kind of attention and serves its precise KPIs,” said David Levy, Executive VP of nonlinear revenue at Fox Networks Group With the rise in popularity of VOD and on-the-go viewing habits, these online shifts have given users the ability to skip and block ads leading media companies to experiment with new ad forma...

With over 1.94 billion active users worldwide, Facebook is certainly the world's leading social media platform. Just yesterday, the social network announced it would be implementing innovative tools that will allow brands and businesses to hold more control over where their ads will appear. These tools are aimed at providing advertisers with more transparency before campaigns go live on the site. Advertisers will be provided with a comprehensive list of of publishers upfront to illustrate where their ads might appear via Instant Articles, in-stream Facebook ads, and across the general Facebook Audience Network. This shift in transparency signifies the first time advertisers will be able to see where their ads might appear ahead of time.  In addition to pre-campaign previews, Facebook will also allow advertisers to generate an "undesirable placement list" so the companies can prevent their ads from appearing in objectionable places.  This is done by blocking them at the ...

In case you've been off the grid, Domino's has been running an ad campaign paying homage to the John Hughes Chicago-based comedy, Ferris Bueller's Day Off.   While the name "Ferris" is never actually mentioned within the ads, Joe Keery (of Netflix's Stranger Things ) re-enacted iconic scenes from the 1986 film just to get his hands on some Domino's pizza.  The initial attempt to tie itself in with such an esteemed film has met some mixed reviews among consumers. While this ad campaign was meant to introduce Domino's pizza tracker app, they even took this ongoing promotion a step further by implementing a live movie event on Facebook.  Domino's will be streaming Ferris Bueller's Day Off live on their Facebook page, this Sunday June 11th on the 31st anniversary of the film's premiere. Domino's will also share a code in the beginning of the film that's worth a 20% discount, or more, depending on how many people tune-in to the l...