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In recent years, its always been an expectation that brands have their own mobile application. This way consumers can connect and be sure to stay up to speed with their favorite brands any time and anywhere. Now all of this is beginning to change. These days, consumers and smartphone users have fewer apps than ever before. The few apps that they do have are typically utility or entertainment-based, such as games, video streaming apps, and social networking apps. Even though consumer's downloading habits have been on a bit of a decline, the use of smart phones and messaging apps, however, have continued to rise. With that said, it's imperative for brands and advertisers alike to grasp more mobile leverage aside from their owned app. Approximately 80% of smartphone users have mobile messaging apps such as Facebook Messenger, GroupMe, WhatsApp and Kik, just to name a few. So why not integrate brand messages, ads and some subtle influence where mobil...