Facebook Live Movie Night!
In case you've been off the grid, Domino's has been running an ad campaign paying homage to the John Hughes Chicago-based comedy, Ferris Bueller's Day Off. While the name "Ferris" is never actually mentioned within the ads, Joe Keery (of Netflix's Stranger Things) re-enacted iconic scenes from the 1986 film just to get his hands on some Domino's pizza. The initial attempt to tie itself in with such an esteemed film has met some mixed reviews among consumers.
While this ad campaign was meant to introduce Domino's pizza tracker app, they even took this ongoing promotion a step further by implementing a live movie event on Facebook. Domino's will be streaming Ferris Bueller's Day Off live on their Facebook page, this Sunday June 11th on the 31st anniversary of the film's premiere. Domino's will also share a code in the beginning of the film that's worth a 20% discount, or more, depending on how many people tune-in to the live broadcast.
"Fans of the movie can interact with each other and even order and enjoy pizza. All from the comfort of their favorite screen", says Domino's president Russell Weiner.
This nationwide movie night is a nice little promotional stunt carried out in a partnership with Epix, the premium cable network by MGM, which in fact holds the streaming rights to Ferris Bueller's Day Off. Its not too often that you see any pizza companies that have the scope or scale to be able to simultaneously offer entertainment along with a cheap party meal to audiences across the country. It's definitely one of the more unusual ways to advertise junk food, but Domino's has been known to dabble in this area of advertising.
Check out this live movie event and tune-in to Domino's Facebook page at 7 PM ET on Sunday, June 11th or you can visit their Facebook page for additional discounts and information about the live broadcast. The link to Domino's Facebook page is below, enjoy!
Domino's Facebook Page
While this ad campaign was meant to introduce Domino's pizza tracker app, they even took this ongoing promotion a step further by implementing a live movie event on Facebook. Domino's will be streaming Ferris Bueller's Day Off live on their Facebook page, this Sunday June 11th on the 31st anniversary of the film's premiere. Domino's will also share a code in the beginning of the film that's worth a 20% discount, or more, depending on how many people tune-in to the live broadcast.
"Fans of the movie can interact with each other and even order and enjoy pizza. All from the comfort of their favorite screen", says Domino's president Russell Weiner.
This nationwide movie night is a nice little promotional stunt carried out in a partnership with Epix, the premium cable network by MGM, which in fact holds the streaming rights to Ferris Bueller's Day Off. Its not too often that you see any pizza companies that have the scope or scale to be able to simultaneously offer entertainment along with a cheap party meal to audiences across the country. It's definitely one of the more unusual ways to advertise junk food, but Domino's has been known to dabble in this area of advertising.
Check out this live movie event and tune-in to Domino's Facebook page at 7 PM ET on Sunday, June 11th or you can visit their Facebook page for additional discounts and information about the live broadcast. The link to Domino's Facebook page is below, enjoy!
Domino's Facebook Page
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