NBC News Launches Snapchat's First Daily News Show

NBC News presented Snapchat with its first news show on its Discover platform.  Stay Tuned launched on the smartphone application just yesterday, and will air twice per weekday.  Stay Tuned will be hosted by NBC News correspondent Gadi Schwartz and MSNBC's Savannah Sellers, along with 30 other producers, and reporters working behind the scenes.  The news series will be airing at 7am and again at 4pm every weekday, and once at 1pm on the weekend. Each show will last between 2 and 3 minutes and it will include 5 segments such as national and international news, entertainment and politics.  

About one year ago, NBCUniversal was the first major media company to partner with Snap to develop original shows on the platform.  The Voice on Snap was even nominated for an Emmy- which is a first for Snapchat. Other NBCUniversal shows under the deal include Saturday Night Live, World of Dance and The Rundown.  NBC also boasts of their partnerships with Buzzfeed and Vox. 

Over the past year, Snapchat has partnered with almost all major media companies to create exclusive and original content while expressing interest in expanding its reach by establishing other partnerships covering various genres. NBCUniversal is hoping that this new partnership is the key to get NBC in front of a younger, tech-savvy audience.  It comes as no surprise that NBC News would partner with Snap since NBC invested $500 million is Snap's IPO this past March.  

“We think we are going to make money on our investments in Snapchat, BuzzFeed and Vox. As importantly, our investments make it clear to our people that these are special companies and we want to work closely with them and learn from them.”
-CEO, Steven Burke

So, I guess we'll see if hiring 30 people to create a single 2 minute news program on an app will really pay off in the end.